Gap Inc. Essay - 2132 Words

As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high budget Gap Inc. store. Gap Inc. To the eyes of Don and Doris Fisher opening the first store was more than just selling jeans; it was to serve the people and to†¦show more content†¦This so called thing now has become a fashion statement as â€Å"Women will always be on an endless quest for that great pair of jeans because the denim industry keeps evolving and growing† (WGSN.com). This is an example of the same situation that Don and Doris had to undergo and now 42 years later it’s still an issue. After all these years now they are the leading international specialty retailer with five different brands. Behind the 3000 stores and 5 different brands come 134,000 employees. That is four times the population of Lichtenstein which is a small country in the Swiss Alps. Such a large work force dedicated to the making of apparel brands really stands out in the fashion industry and with this many designers, managers, sales associates, and other leading roles Gap Inc. stands to make a difference in the way people dress. They are so forward in their attempt to change the way of fashion that they have opened up new stores in new countries such as Italy, China, and Australia, thus bringing once a pair of jeans to a multitude of different apparel items. These new countries that have Gap Inc. stores popping up shows Gap Inc.’s progressive movement by saying that â€Å" 190 store openings worldwide are planned, with about 10 in China, including Shanghai, Beijing and Hong Kong, and another 10 in Italy, including one in Rome. Gap plans to double the number of franchise stores to 400 by 2015.† (WDD.com).Show MoreRelatedGap Analysis : The Gap Inc.1257 Words   |  6 PagesThe Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At first the only items sold were Blue Jeans and records; which at the time was becoming part of Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good fitting jean compared to Levi Strauss Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-styleRead MoreGap Analysis : Gap Inc.2629 Words   |  11 PagesIntroduction The Gap, Inc. or just Gap inc. was incorporated on the fifteenth of april 1988. Gap may be a +multinational company that deals principally in attire retail. aside from attire the corporate offers a good array of each accessories, and private care merchandise for men, girls and kids of all ages beneath the names Gap, country, Old Navy, Piperlime, Athleta, and mingle brands. The Company’s brands ar distributed through multiple channels and geographies within the international retail marketplaceRead MoreGap Analysis : Gap Inc.879 Words   |  4 PagesGAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX. GAP was opened created by Doris and Don Fisher in 1969, established because they couldn’t find a pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even with stores open in China and Italy. GAP was founded on the principles of creativity, delivering results, doing what’s right and always thinking of customers first (Gap Inc., n.d.). 46 years later, GAP stillRead MoreEssay on The Gap Inc.1798 Words   |  8 Pages1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California, where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers and college students, the generation gap between children and adults. Originally, Gap did not sell its own brand of clothingRead MoreEssay The Gap Inc2555 Words   |  11 PagesThe Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label. The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store near San Francisco State University.Read MoreGap Inc Swot Analysis1524 Words   |  7 PagesIntroduction / History Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher, who together raised $63,000 to open their own store in San Francisco’s Ocean Avenue. They sold primarily Levi’s jeans and LP records, the records were sold to attract young people into the store. With the stores gained popularity it earned $2 million in its second year of operation. With all the success of their first store they opened their second store in San Jose in 1970 followingRead MoreCase Study Analyses: The Gap, Inc. Essay1668 Words   |  7 PagesThe central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignmentRead MoreThe New Product Is Gap Inc.3484 Words   |  14 PagesThe new product is Gap Inc. own line of Handbags. This current does not exist within this Brand. The new extension to this Brand and its new product (Handbags) will be called simple Handbags but each bag will have its own name. For example there will have a satchel bag style and it will be called â€Å"settle†. There will also be a duffel bag style and it will be called â€Å"Bohemian† Situation Analysis This Marketing Plan will layout the launch of Gap Inc. new handbags for women and men that will be anRead MoreEssay on Case Study Analyses: the Gap, Inc.1683 Words   |  7 PagesThe central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignmentRead MoreIntegrated Marketing Communications (IMC) in Guess Inc and Gap Inc1265 Words   |  6 PagesGUESS? Inc. and Gap Inc as well as other leading brands has become fierce. Internet marketers are pulling customers from stores. Smartphones have become the new phenomenon and have increased online shopping. Consumers are more aware of prices and have become better shoppers trying to purchases clothing with deep discounts. As a result, stores are forced to put special offers on items on a frequent basis knowing that consumers can buy that cheaper somewhere else. For this reason, GUESS? Inc.’s prices